I'm Eric Haaranen

My background is in paid advertising and it drives me crazy to see how expensive online ads have become - especially for competitive professions like dental practices.

A few years ago, I discovered that adding what I call a "video concierge" to a page would normally increase the page's conversion rate. However, most people didn't want to record their own videos - myself included.

Then AI came along and after a lot of cursing, trial and error and heartburn, I figured out how to make this effective conversion hack available to everyone.

It is pretty exciting, I must say.